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A Nice Price for Gas: Free
August 29, 2008, 5:06 pm

Now this is a publicity stunt that gets our motor running.

To launch a new videogame called Mercenaries 2: World in Flames, Electronic Arts says it is giving away free gas all day today at a gas station in southern California.

A opened the pumps this morning at 6 a.m. Pacific time and will continue until 6 p.m., or at least until the pumps run dry. The gas station is located at 8489 Beverly Blvd, on the corner of La Cienega and Beverly, in Los Angeles. EA says it will pump up to $60 of gas of any grade into a car that stops by.

The gimmick is relevant to the theme of Mercenaries, which involves a power hungry tyrant who uses the country’s oil supply to overthrow the Venezuelan government. A live video feed of the station is here.

- Nick Wingfield
Wall Street Journal