nine entertaining hours

that's how long it took us to get to reno from the bay area. snow. multiple traffic accidents and icy roads closed the freeways down for a few hours. we entertained ourselves with a game of guess what number i'm thinking of between 1 and 1000.

----
i think i can score 200 points in a game with west virginia.

----
i have been laughing at what the neti pot can do.

it's 2:30am and i'm with clownmanmad watching rush hour 3. we're at the part where chris tucker and jackie chan break up. we're grabbing donut wheel in the morning and then talking about tbdlife.

this movie is so awkward.

oh yeah.
this whole .com is getting a makeover. i've been collecting feedback since 2003.

one last note:

Creative agencies are jumping into the media game with unique plans and programs that make brands synonymous with popular culture. Could creatives become a threat to media agencies? Who comes out on top in the new media game? What you need to know about the new creativity.

In a rapidly changing media and marketing universe revolutionized by technology, it's nearly universally acknowledged that the traditional ad and media agency model is broken, and no one's sure what will replace it. However, boutique creative shops are giving traditional agencies a run for the money. While wireless, online, buzz, events, outdoor, and public relations have emerged as the hot, go-to media, the common currency of unique and memorable advertising hasn't changed: The big idea rules.

The big idea is often media-driven. But does it issue from the creative or the media agency? Which agency champions the idea and implements it? Speaking at MediaPost's OMMA East Conference and Expo, Carat North America CEO David Verklin argued for creative and media agencies to be "intellectually recombined" and said communications planning ought to be a "team endeavor."

And that brings us to the new breed of agency animal: the communications strategist. Responsible for identifying consumer touch points and for charting the way marketers should reach that target audience, this new discipline is assuming the same importance and prominence that account planning once held. And, as technology revolutionizes business as usual, the fate of media planning and media shops hangs in the balance. Is media the new creative, or merely its facilitator?

- Strange Bedfellows: Creative Agencies in the Media Game

like i always say, we control all the canvases. everything is a canvas. paint appropriately.